Birla White
In the year 1988, Birla White commenced its production of white cement in India. And since that time, Birla White cemented its place as a market leader. The brand can boast of an impressive portfolio of ground-breaking, white cement-based surface finishing products that not only enable exquisite interior design, but also protect surfaces from weathering. The brand has constantly reinvented itself, creating products that fulfil the needs of changing consumer attitudes and needs and effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – recognition that its products meet the safety, health and environmental standards set by the European Union.
THE ADITYA BIRLA GROUP: A PREMIUM GLOBAL CORPORATION
A US $41 billion (Rs. 2,50,000 crore) corporation, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 120,000 employees, belonging to 42 nationalities. Over 50 per cent of its revenues flow from its overseas operations spanning 36 countries.
The Aditya Birla Group has been ranked fourth in the world and first in Asia Pacific in the ‘Top Companies for Leaders’ study 2011, conducted by Aon Hewitt, Fortune Magazine and RBL (a strategic HR and leadership Advisory firm). The Group has topped the Nielsen's Corporate Image Monitor 2014-15 and emerged as the Number one corporate, the 'Best in Class', for the third consecutive year.